Lurpak was taking its first steps on TikTok.
The content had to inspire people to bake and feel natural on the platform, but with an aesthetic that reflected Lurpak's brand quality, and with creators who had credibility in food and baking.
We found the right creators through data analysis and social listening, tied the content to current trends and seasons such as Halloween, and tailored every brief to each creator, from the choice of ingredients and recipe flow to camera work and editing.
Strong visual content with high engagement: 8 videos, more than 13 million in reach and more than 1.4 million likes.
Lurpak was positioned as relevant and inspiring on TikTok without compromising the brand.
“A professional and creative collaboration where we felt in safe hands the whole way through.”
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Festival season with Flying Tiger Copenhagen
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From the big screen to TikTok dance trends
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How we made trade unions sexy
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How we built hype for the film “Honey”
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Tivoli MINT
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12,000 new followers from one video for Matas
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More students for the Nanoscience programme
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Can you sell cars with a TikTok dance? Yes, you can!We're ready to help with your next campaign. Fill in your details and we'll get in touch.
“From start to finish, they showed a high level of professionalism and creativity.”
“Micky Creatives understood our universe and hit exactly the energy we wanted to get across.”
“A professional and creative collaboration where we felt safe the whole way through.”
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