The film had to grab attention before the audience had seen it.
Young people had to engage genuinely on TikTok, and the campaign also had to drive ticket sales.
A two-part campaign.
First, a dance challenge where 17 creators from Micky Moves used “Hey Honey” as their soundtrack, boosted with a competition and a call to action for ticket sales. Then preview and gala screenings, where creators showed the atmosphere, their reactions and genuine recommendations.
More than 6.4 million views, over 21,000 clicks to ticket sales and more than 5,000 videos using the “Hey Honey” sound.
The song went to number 1 on TikTok's Danish chart and got more than 200,000 Spotify streams.
“We had high expectations for the Honey campaign, and working with Micky Creatives delivered on both creativity and results. The campaign created real hype among the audience and played an important part in the film's launch.”
View case
Festival season with Flying Tiger Copenhagen
View case
From the big screen to TikTok dance trends
View case
Growing Lurpak's presence on TikTok
View case
How we made trade unions sexy
View case
Tivoli MINT
View case
12,000 new followers from one video for Matas
View case
More students for the Nanoscience programme
View case
Can you sell cars with a TikTok dance? Yes, you can!We're ready to help with your next campaign. Fill in your details and we'll get in touch.
“From start to finish, they showed a high level of professionalism and creativity.”
“Micky Creatives understood our universe and hit exactly the energy we wanted to get across.”
“A professional and creative collaboration where we felt safe the whole way through.”
Booking isn't available right now. Write to us and we'll find a time.
We've received your message and will get back to you as soon as possible.
You'll get a calendar invite by email with a link to the video call.
