Tivoli wanted to raise the profile of every MINT concert and reach a younger audience.
The videos had to present each artist and hold on to MINT's overall identity.
Every artist got their own tailored video format, and over two production days in Tivoli we shot 17 unique videos.
We handled ideas, direction, filming and editing, set the publishing strategy and ran TikTok Paid.
More than 5 million in reach and over 18,000 likes.
Tivoli continued the partnership in both 2024 and 2025.
“I have had the pleasure of working with Micky Creatives on Tivoli's MINT music concept in both 2023 and 2024, where they handled the influencer-led part of the marketing campaign. From start to finish they have shown a high level of professionalism and creativity. I look forward to working with them again in the future.”
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Festival season with Flying Tiger Copenhagen
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From the big screen to TikTok dance trends
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Growing Lurpak's presence on TikTok
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How we made trade unions sexy
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How we built hype for the film “Honey”
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12,000 new followers from one video for Matas
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More students for the Nanoscience programme
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Can you sell cars with a TikTok dance? Yes, you can!We're ready to help with your next campaign. Fill in your details and we'll get in touch.
“From start to finish, they showed a high level of professionalism and creativity.”
“Micky Creatives understood our universe and hit exactly the energy we wanted to get across.”
“A professional and creative collaboration where we felt safe the whole way through.”
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You'll get a calendar invite by email with a link to the video call.
