13 creators got young people engaging with collective agreements, workers' rights and membership, on TikTok's terms.
The campaign had to speak TikTok's language without compromising how serious the message was, and lead on to dinfagforening.dk.
Young people had to engage with something as down-to-earth as collective agreements, workers' rights and membership.
The campaign had to speak TikTok's language without compromising the seriousness of the message, and create a clear link between entertaining content and a click through to dinfagforening.dk.
13 creators delivered the message in their own voice, from sketch comedy and satire to honest, personal stories about the reality of working life.
Every video had a clear call to action straight to dinfagforening.dk.
More than 7 million views, more than 53,100 clicks to dinfagforening.dk, almost 30,000 likes and an engagement rate of over 7%.
“We wanted to engage an audience that's normally not interested in trade unions – and the campaign with Micky Creatives struck exactly the tone and format we needed. The results speak for themselves, and we're very pleased with both the collaboration and the impact.”
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Can you sell cars with a TikTok dance? Yes, you can!We're ready to help with your next campaign. Fill in your details and we'll get in touch.
“From start to finish, they showed a high level of professionalism and creativity.”
“Micky Creatives understood our universe and hit exactly the energy we wanted to get across.”
“A professional and creative collaboration where we felt safe the whole way through.”
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