Ford was launching a new model in its first ever TikTok campaign.
Most users are too young to buy a car, so the campaign had to engage young people and bring their parents, the audience with buying power, into the decision.
A campaign on two tracks.
First, a dance choreographed to be performed in front of the new Ford model, by some of Denmark's biggest TikTok profiles on their own channels. Then a meet’n’greet event in Ford's flagship store, where young people met their TikTok idols and their parents came along.
21 videos with more than 1.2 million in reach and over 50,000 likes.
The event drew hundreds of visitors, and while the kids met their stars, the parents met the car.
“To be honest it truly was a pleasure to collaborate with Micky Creatives. Great energy in the meetings, and deliverance on time and better than we expected. We were very glad to work with them and will not hesitate if the opportunity comes again.”
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“From start to finish, they showed a high level of professionalism and creativity.”
“Micky Creatives understood our universe and hit exactly the energy we wanted to get across.”
“A professional and creative collaboration where we felt safe the whole way through.”
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