Disney wanted to create a TikTok dance trend based on one of the routines from the film Aladdin – a natural extension of the film's world and energy.
Nicky Andersen, CEO of Micky Creatives, was the choreographer on Aladdin. He worked closely with Will Smith, Mena Massoud and Naomi Scott.
We ran the TikTok activation that would take the world of Aladdin to a younger, digital audience.
The choreography had to match the film's high standard.
But it also had to be easy enough for everyone on TikTok, dancers and non-dancers alike.
A strategy in two phases.
First, behind-the-scenes clips from the choreography shoot that built anticipation. Then the #FriendsLikeMeChallenge on Nicky's TikTok.
From there it took off, completely organically.
More than 155,000 videos have been made with #FriendsLikeMeChallenge, with no TikTok paid budget.
“Nicky Andersen is the most incredible dancer I have ever seen.”
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“From start to finish, they showed a high level of professionalism and creativity.”
“Micky Creatives understood our universe and hit exactly the energy we wanted to get across.”
“A professional and creative collaboration where we felt safe the whole way through.”
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