Nanoscience is a relatively new degree programme that struggled with visibility and recruitment.
The content had to speak to young people in Aarhus and Copenhagen in the middle of choosing what to study, and show that the subject is also about hands-on experiments and future opportunities.
11 creators each got their own tailored concept, filmed on a single shared production day at the Nanoscience faculty.
Then came editing for TikTok's format and a paid strategy targeting young people in Aarhus and Copenhagen.
More than 2 million in reach and over 17,000 likes.
When applications closed, the number of students admitted had doubled compared with previous years.
“I have worked with Micky Creatives and their creators several times, and every time it has been a real pleasure. They always show impressive professionalism and creativity throughout the whole process. Their ability to understand the message and get it across in an engaging way has been crucial to the campaigns' success. Working together is always smooth, and I am impressed time and again by their dedication and results-driven approach. I look forward to working together in the future.”
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Festival season with Flying Tiger Copenhagen
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Growing Lurpak's presence on TikTok
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How we made trade unions sexy
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How we built hype for the film “Honey”
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Tivoli MINT
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12,000 new followers from one video for Matas
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Can you sell cars with a TikTok dance? Yes, you can!We're ready to help with your next campaign. Fill in your details and we'll get in touch.
“From start to finish, they showed a high level of professionalism and creativity.”
“Micky Creatives understood our universe and hit exactly the energy we wanted to get across.”
“A professional and creative collaboration where we felt safe the whole way through.”
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