Matas wanted to break the perception that its world is only for older audiences, and make young, digitally savvy consumers aware of its strong online range.
A steady run of creative concepts in TikTok's format, from music videos and funny rap songs to personal recommendations, with hand-picked creators who have a strong connection to Gen Z.
14 videos with more than 3.5 million in reach and over 123,000 likes.
One video alone brought more than 12,000 new followers to Matas' TikTok profile.
“A strong collaboration with Micky Creatives, who understood our audience and delivered creative content that made an impact.”
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Festival season with Flying Tiger Copenhagen
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From the big screen to TikTok dance trends
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Growing Lurpak's presence on TikTok
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How we made trade unions sexy
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How we built hype for the film “Honey”
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Tivoli MINT
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More students for the Nanoscience programme
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Can you sell cars with a TikTok dance? Yes, you can!We're ready to help with your next campaign. Fill in your details and we'll get in touch.
“From start to finish, they showed a high level of professionalism and creativity.”
“Micky Creatives understood our universe and hit exactly the energy we wanted to get across.”
“A professional and creative collaboration where we felt safe the whole way through.”
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